(PRESS RELEASE) THE ALEXANDER FAMILY, Civic Pioneers, Builders, & Humanitarians to be Honored on World Famous Walk of the Stars on Friday, February 14th, 2020


Palm Springs, CA – February 5, 2020 – The Alexander Family – George and Mildred and son, Robert and his wife, Helene – mid-century modern home builders and civic leaders will be posthumously honored with the 439th star on the City’s world-famous Walk of the Stars Palm Springs on Friday, February 14th, 2020.

The Star Dedication, organized by the Palm Springs Chamber of Commerce, is FREE and open to the public and will take place from 2pm-3pm. The Alexander Family’s star will be installed on the sidewalk outside Palm Springs Art Museum’s Architecture and Design Center located at 300 South Palm Canyon Drive at the southwest corner of the property. The event will be emceed by Palm Springs Mayor Geoff Kors and Palm Springs Chamber of Commerce CEO Nona Watson. The Alexander Family star dedication speakers include actress Ruta Lee; VP for the Boys and Girls Club of Palm Springs, Rick Werlin; Alexander Family star organizer, David Hyams; and Palm Springs ModCom member & preservationist, Joan Gand. Jill Kitnick, the daughter of Robert and Helene, will accept the star on her family’s behalf.

"I am overjoyed to be celebrating my family and the beautiful and thoughtful contributions they made to this wonderful city,” said Jill Kitnick. “I love that my maiden name has become a noun: ‘I live in an Alexander - I remodeled an Alexander - I flipped an Alexander.’”

Beginning in 1956 with the construction of the Ocotillo Lodge, the Alexander Construction Company became the masters in modern building in the Coachella Valley; a style that has become quintessential to the mid-century look and feel of Palm Springs. For over 10 years, the Alexanders were serious builders who wanted to bring stylish and modern homes to average middle class homeowners. The Alexander Construction Company was not just a builder of tract homes, they were also effective marketers who understood the importance of curb appeal. They proved it was possible to build modern new neighborhoods quickly and efficiently by applying simple, clean design with some prefabricated components in the construction, and running the development much like a mass assembly line in a Detroit auto plant.

Over 2,500 Alexanders were built with designs by architects Daniel Palmer, William Krisel, Charles DuBois, Donald Wexler, and Richard Harrison in several neighborhoods in and around Palm Springs. The first Alexander development was the Twin Palms Estates in 1957 followed by Racquet Club Road Estates, plus over 300 homes in the Vista Las Palmas neighborhood that quickly became favored by Hollywood movie stars and moguls.

In 1960, Robert Alexander built the House of Tomorrow for his family. Also, in the Vista Las Palmas neighborhood, the home was designed by the modernist architect, William Krisel. Elvis Presley and his new wife, Priscilla, made the home famous during their honeymoon stay in 1968. The Elvis Honeymoon Hideaway, as it is known today, is visited by thousands annually.

Their legacy includes their leadership and involvement in civic activities and organizations such as the World Adoption International Fund, the Boys Club (now Boys & Girls Club of Palm Springs), the legendary Desert Circus and more. The Alexander Family are credited for doubling the size of Palm Springs in a single decade and are still recognized today as leading civic pioneers in Palm Springs.

"George, Mildred, Robert, and Helene loved Palm Springs and contributed so much to make our city what it is today,” said Alexander Family star organizer, David Hyams. “It has been my honor and privilege to spend the last year organizing this well-deserved and long overdue recognition.

”Walk of the Stars and the Chamber of Commerce are proud to partner with the City of Palm Springs as we recognize and honor the prolific Alexanders and their architectural legacy,” said Palm Springs Chamber CEO, Nona Watson.

For more information regarding Walk of the Stars Palm Springs, contact Jeff Denean Jones at This email address is being protected from spambots. You need JavaScript enabled to view it..

Date: 02/05/2020
Contact: Nona Watson, CEO
Phone: (760) 325-1577


Alexander Family Star-Palm Springs Walk of Stars

Dear Vista Las Palmas Neighbors,

You may not be aware of it, but all of us have something in common. All of the homes in Vista Las Palmas were built by the Alexander Construction Company. The company was founded by George Alexander and his son, Robert. They were responsible for building several residential developments in the Palm Springs area in the late '50s and early '60s. Last year marked the 60th Anniversary of the establishment of Vista Las Palmas. The Alexanders were not just successful homebuilders; they were also an integral part of the social and charitable community of Palm Springs and, as such, they helped put our city on the map.

Sadly, on November 14, 1965 George, his wife Mildred, Robert and his wife Helene, all perished in a plane crash along with two others. The Alexander Construction Company ceased operations after this tragic event. It was the end of an era.

To honor this extraordinary family, David Hyams, a Palm Springs resident, is spearheading a drive to fund a star on the Palm Springs Walk of Stars. The Vista Las Palmas Neighborhood Organization, along with other neighborhoods built by the Alexanders, is supporting this project.

The Alexander family star will be located in front of the Palm Springs Art Museum Architecture and Design Center on South Palm Canyon Drive. The dedication ceremony will take place on February 14, 2020 and will be open to the public.  We expect to see you there!

As a Vista Las Palmas resident, we ask you to help us meet our $4000.00 goal with a suggested donation of $25.00 (or more!) You can do this by simply using the following link: https://www.gofundme.com/alexander-star-palm-springs-walk-of-stars  or by sending a check made payable to “VLPNO” and writing “Alexander Star” in the memo line.  Checks should be mailed to:

Sheila Cobrin, 755 Camino Sur, Palm Springs, CA 92262.

The Alexander family played an important role in making Palm Springs the amazing city it is today. As homeowners in Vista Las Palmas, we are fortunate to be custodians of their talents and insight. We thank you in advance for considering a contribution to this worthy project.

The Vista Las Palmas Neighborhood Organization Board


Modernism Week 2019 Is Almost Here!

Dear Vista Las Palmas neighbors,
Modernism Week is (almost) upon us, and our Vista Las Palmas neighborhood is hosting the 2019 Modernism Week House Tour. Thank you, in advance, to all the docents who are volunteering & all the homeowners who are opening up their homes!!! It clearly takes a neighborhood.

Most all details are in place, and we’re excitedly (almost!) ready. There are still some tour tickets left, & spread that word...as that might change when Modernism Week folks from around the globe arrive into town this week.

But first, a quick call for a few additional volunteers—-
Please invite friends & family to volunteer & we’ll grant them tour entries! (A quick response, please, as there are a limited number of volunteer slots open.)

And remember: Sunday, February 24th. Dress in your vintage Mid-Century best! Wheel out your vintage cars! Set up Instagram moments on your front lawns! And welcome the world into our fabulous neighborhood!

Thank you, fellow VLP neighbors,
Robin Abrahams
VLP Modernism Week 2019 House Tour Organizer
This email address is being protected from spambots. You need JavaScript enabled to view it.

Save the Date for MW 2019 House Tour!

Attention ALL Vista Las Palmas Neighbors!

Let your vintage flag fly! And Save the Date! Our neighborhood is hosting the VLPNO Modernism Week 2019 House Tour on Sunday, February 24th, and it'll be a whole neighborhood event with two tours --- one in the morning, the other early afternoon.
Dress in your vintage Mid-Century best that day! Pull out all your vintage cars...’cause we know they’re hiding!!!! Set up Instagram moments throughout the ‘hood & welcome the world into our fabulous neighborhood.

As they say, it takes a village. And though we already have many who have come forth to volunteer for the tour, but we want YOU to volunteer, too. So who else wants to actively volunteer on the day of the event? We need volunteers at the event check-in station and as docents in fantastic homes. And this year is extra special, as we’re celebrating our 60th Birthday of the neighborhood —- complete with a toast of something bubbly to punctuate the occasion at the end of the experience.
Choose to volunteer, and you won't be disappointed. You'll meet great neighbors. You'll have fun. You'll experience great architecture. You'll gain even more pride about our neighborhood (Or is that even possible, right?). And of course, most of all, you'll be supporting our neighborhood organization, so that in the future we can bring you more fun, frolic, education, safety and community.
Last, but certainly not least, the Tour Organizing Committee will thank each an every volunteer with a Thank YOU Birthday Party Bash. So please come join us.
To be added to the Modernism Week Volunteers for our VLPNO House Tour, send your email address + phone number to:
Robin Abrahams (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Please just jot "YES, Volunteer!" in the subject line and provide us your phone #. 
Thanks in advance,
Robin Abrahams
Co-Chair, VLPNO 2019 Modernism Week House Tour Committee